Avient and ALPLA promote sustainability and color trends in plastics

As part of its ongoing commitment to sustainability, innovation, and the circular economy in the plastics industry, the recently met with the ALPLA design group at an educational and participatory session organized by the Circular Life Association. This experience was designed to delve deeper into the role that color, design, and sustainable materials in consumer perception and brand identity within the plastic packaging.

Through interactive games and collaborative activities, participants explored useful terminology to describe color more effectively in the design of plastic packaging. These dynamic exercises not only fostered teamwork, but also highlighted how color influences brand positioning and consumer purchasing decisions.

In addition to its focus on color, the Avient team presented a portfolio of sustainable solutions in plastics materials, designed to support the circular economy and reduce environmental impact. These included bio-based polymers, technologies with recycled content, and innovative additives that improve the recyclability and durability of products.

These included bio-based polymers, technologies with recycled content, and

innovative additives that improve the recyclability and durability of products. By integrating sustainability into design conversations, the session highlighted how responsible material choices can align with brand values and consumer expectations.

To close the session, Avient presented ColorForward™ 2026, an annual guide to color trends in plastics developed specifically for the plastics industry. This strategic tool supports designers and brand owners in creating visually striking products that are aligned with emerging global trends.

“Color is much more than just a shade: it represents feelings, emotions, and science. It was a real honor to share our vision for ColorForward 2026 with ALPLA’s talented design team.” — Jonathan Adauto, Account Manager for ALPLA. 

At Avient, we believe color is a powerful language—and when combined with sustainable innovation, it becomes a catalyst for meaningful change. Through initiatives like this, we continue to empower our partners with insights that drive purposeful design, environmental responsibility, and forward-thinking product development.