Braskem Idesa and Circular Life Partnership: For Waste Revaluation
In a scenario where sustainability is not a topic to be treated as optional, but as a matter of urgency, partnerships between organizations with a vision for the future and social impact become drivers of real change.
With this idea, Braskem Idesa, one of the leading producers of plastic resins in Latin America, joins Vida Circular to strengthen joint work in environmental education, recycling and circular economy in Mexico.
Braskem Idesa: from Speech to Action
For years, Braskem Idesa has been committed to the revaluation of plastic as a recyclable and usable material, developing solutions such as its post-consumer recycled resins, which reduce the extraction of resources and prevent tons of waste from reaching landfills.
By joining the Circular Life network, the company reinforces its role within a multi-sector chain that promotes sustainable practices, the generation of social value and the transformation of the current linear model. This collaboration seeks to raise awareness among consumers, communities and companies of the potential of recycling as a development tool.
How does Braskem Idesa contribute to Environmental Education?
One of the pillars of this partnership is the strengthening of environmental education, where Braskem Idesa actively participates in community campaigns, school programs, workshops and awareness-raising events to promote recycling, teach proper waste separation and the responsible use of plastics.
Both Vida Circular and Braskem Idesa share the idea that there can be no circular economy without education, and that changing habits begins with raising awareness among people, especially from an early age.
Sustainable Investment through Infrastructure
In addition to its commitment to education, Braskem Idesa has also invested in sustainable infrastructure. One example is the recent inauguration of the Terminal Química Puerto México (TQPM) in Coatzacoalcos, Veracruz, a project developed together with Advario that represents an investment of US$500 million.
The terminal not only ensures the supply of raw materials for the petrochemical industry, but was designed with high standards of energy efficiency and safety, based on the company's climate and emissions reduction goals.
These actions position Braskem Idesa as a key factor in Mexican industrial development, creating sustainable economic growth with environmental responsibility.
What does the Circular Living Alliance and Braskem Idesa represent?
The partnership with Vida Circular is much more than a collaboration. It represents a long-term vision where innovation, education and sustainability go hand in hand. In a country that generates more than 120,000 tons of waste per day, and where much of the plastic is still not recycled, these initiatives are fundamental to building a more efficient and regenerative system.
As stated by Isabel Figueiredo, CEO of Braskem Idesa, "We work with all industry players to drive a real transition to the circular economy. This partnership allows us to amplify the message and encourage behavioral change through information and education.
In the face of complex environmental challenges, collaboration between companies with industrial, educational and social activities is the only possible way to build a sustainable future.
With this new partnership, Braskem Idesa and Vida Circular multiply their impact, building transformation networks that are already generating real changes in Mexico.
